Participation trading, hangout marketing!

Approximate time of read 5 Min
In marketing doctrine, the goal and the result is to shape the market and attract customers with the aim of purchasing, and for this purpose, customer relationship management, advertising and other customer-related elements are in the service of marketing to attract, maintain and maintain the customer!
But issues such as customer resistance to advertising, people`s intelligence in discovering the game behind marketing strategies and accepting marketing strategies, and reducing the creativity of businesses to provide new solutions have reduced the effectiveness of marketing paradigm in Iran, at least. The ability to ignore the transfer of indigenous marketing knowledge to the culture of society also highlights deteriorating issues.
As well as reducing the impact of marketing paradigm, we can increase the availability of intensive educational presentations and various resources to publicize this knowledge and reduce its impact. Not only that knowledge and practices are not inherently effective, but we We are a clever community. They may not even know marketing at all, but they are good calculators, and the naivety of some businesses in understanding customer intelligence is often a waste of resources and discouraging the domain.
As well as reducing the impact of marketing paradigm, we can increase the availability of intensive educational presentations and various resources to publicize this knowledge and reduce its impact. Not only that knowledge and practices are not inherently effective, but we We are a clever community. They may not even know marketing at all, but they are good calculators, and the naivety of some businesses in understanding customer intelligence is often a waste of resources and discouraging the domain.
I believe that the missing part of our business in Iran is an understanding of the culture and behavior of the target community that has not been seen in translating and translating scientific references, and the old references and repetitions by providers have also made this worse.
How can one survive as a business in the new paradigm?
Perhaps we should define the new business paradigm, and that is the business of partnership, that even the product is not even important, even the idea of not having a product or service is not important at the beginning. Rather, creating and shaping a habit hangout for customers is the key to starting a business.
When looking at the business with this look, we no longer have a clearer way to start a business and to reach it, it does not pass the product and the idea of marketing, but rather the path from the outsider to the business. Work means customers themselves. But not in the form of the previous marketing paradigm, where marketing and marketing for the product and idea that was produced, or the service that is based on the resources created and provided, but first, society and market space are built, and now it is a market that Production requires.
This is where entertainment more reveals your game, where participation is defined as a value and source of business and not part of customer relationship management or branding!
Participation can design, build and deliver the product to you. This incredible dream is now being performed in the corner of the world. As far as the customization of each customer, which may be a very costly, time consuming and complicated day, is now a competitive advantage to a structure that is in transit.
Perhaps the simplest way to build and build your business structure is to participate, not product! First of all, we are looking for customers where and for what reason to listen or listen to us from time to time? Paths that come to the resist and are present. Now, the higher the presence and the traffic the source of your participation is richer.
A society with a series of similar characteristics and similar interests was gathered together for a reason, it is rational that people with similar interests and characteristics have similar needs. Now their contributions are being used, they comment on the design, contribute to production, and contribute to the supply.
Whatever your product, service or idea, there are many people in the world who make a drink, a simple eating or a simple game in a hangout, because the greatest skill of a person is habit.
Mehran Mohammadi
share it :
Question from You : Do you have any hangouts? What do you buy there that does not matter to you at all?